Traits and Benefits of Digital Marketing
In
the recent past, digital marketing has emerged as the high tech option of
traditional marketing, as the new trait is showing promising results. Digital
marketing is the promotion of a product through all types of electronic media.
Thus a seller can reach to millions of probable customers in one go. An
advertisement put on the net is open to all those who surf the net. Thus the
hassles of traditional marketing can be diminished by digital marketing.
Benefits of digital marketing –
1. Cut in advertisement cost
– In comparison to promoting your product traditionally through news papers,
television, radio etc, digital promotion of your product proves cheaper. By the
traditional way of marketing, your product can be reached to a fixed group of
customers in a fixed cost. But ones an advertisement is put on the digital
media, it reaches to all those who come in contact with the digital world as
per their convenient time. All you need to is to spend a little time.
2. Reaching a multitude of customers
– Traditional marketing system has a certain limits and can reach to a specific
group of customers in a limited area. But Digital marketing system has the
capacity to reach a large group of customers in a limited time and quickly.
Therefore digital marketing reduces the risk of loss.
3. Customer relationship
– Through digital marketing a healthy customer relationship can be made and
maintained. Through the digital marketing means, you can get customer feedback
and know what they like and therefore take the suggestions to improve
drastically which increases the sales. Customers believe the feedbacks more
than they believe you. This develops a strong bond between customer and seller.
4. Quantification –
Through digital marketing it becomes easy to monitor the demand and supply of
goods. A seller can see the number of customers it has built by the digital advertisement, can fathom the prospective buyers and can compare the investment
and return.
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